BTR SALES ASSOCIATES - A Better Way to Market!
BTR Sales Associates is a Manufacturers Representative Firm selling to the Janitorial
industry in the Northern California market. To better serve our customers, BTR Sales
has two locations: Walnut Creek, California- our primary office in the Bay Area
market, and the Sacramento Area- our secondary location. We provide sales
representation to both the Northern California and Northern Nevada markets. This
fast growing market area has a current population of nearly 12,000,000 or
approximately 5% of the total United States population.
Our successful sales and marketing strategies are based on
four basic principles:
We represent a limited number of quality lines to ensure results for our principals.
We represent complimentary institutional and industrial product lines sold only to
the janitorial distribution industry. Our line synergy uniquely qualifies us to
maximize exposure and representation of our manufacturers while being a valuable
resource to the distribution market.
California and Nevada each have two separate and distinct market areas, northern
and southern. We are conveniently located in both the San Francisco Bay area as
well as Sacramento. These two locations offer our customers effective and complete
coverage of the Northern California and Nevada markets!
END USER FOCUS
In today's highly competitive market place, end-user work is a key element of sales
growth and market penetration for our manufacturers. Recognizing this, a high
priority of BTR Sales is working with our distributors' sales representatives in the