BTR SALES ASSOCIATES - A Better Way to Market!
BTR Sales Associates is a Manufacturers Representative firm selling into the Janitorial industry in the northern California in the market. To better serve our customers, BTR Sales has two locations: our primary office in the Bay area market in Walnut Creek, California, and our secondary location in the Sacramento area. We provide sales representation to the Northern California and Northern Nevada markets. This fast growing market area has a current population of nearly 12,000,000 or approximately 5% of the total United States population.
Our successful sales and marketing strategies are based on four basic principles:
FOCUS
We represent a limited number of quality lines to ensure results for our principals.
SPECIALIZATION
We represent complementary institutional and industrial product lines sold only to the janitorial distribution industry. Our line synergy uniquely qualifies us to maximize exposure and representation of our manufacturers while being a valuable resource to the distribution market.
CONCENTRATION
California and Nevada each have two separate and distinct market areas, northern and southern. We are conveniently located in both the San Francisco Bay area as well as Sacramento. These two locations offer our customers effective and complete coverage of the Northern California and Nevada markets!
END USER FOCUS
In today's highly competitive market place, end-user work is a key element of sales growth and market penetration for our manufacturers. Recognizing this, a high priority of BTR Sales is working with our distributors' sales representatives in the end-user market. | 
