BTR Sales Associates is a Manufacturers Representative firm selling into the  the Janitorial and Foodservice industries in the northern California market.  To better serve our customers, BTR Sales has two locations: our primary office in the Bay area market in Walnut Creek, California, and our secondary location in the Sacramento area.  We provide sales representation to the Northern California and Northern Nevada markets. This fast growing market area has a current population of nearly 12,000,000 or approximately 5% of the total United States population.

Our Successful Sales and Marketing Strategies are based on five Basic Principles:

FOCUS    

We represent a limited number of quality lines to insure results for our    principals.

SPECIALIZATION

We represent complementary institutional and industrial product lines sold only to the Janitorial and Foodservice distribution industry. Our line synergy uniquely qualifies us to maximize exposure and representation of our manufacturers while being a valuable resource to the distribution market.

CONCENTRATION

California and Nevada each have two separate and distinct market areas, Northern and Southern.  We are conveniently located in both the San Francisco Bay area as well as Sacramento.  These two locations offer our customers effective and complete coverage of the Northern California and Nevada markets!

END USER FOCUS

In today's highly competitive market place, end-user work is a key element of sales growth and market penetration for our manufacturers.  Recognizing this, a high priority of BTR Sales is working with our distributors' sales representatives in the end-user market.

PUBLICLY FUNDED BIDS

Our staff is actively engaged with our distributor partners pursuing volume business for our principals from state, county, city and school bids.